Business first. Agent beside you.

Stop looking for "the next big thing". Look for a problem someone would pay to solve.

Get the agent to surface possibilities from real friction. Choose one audience, one problem, one first offer.

"Find the five biggest reasons this won't work." Ask that before you name it.

Pressure-test demand, cost, competition and your own appetite. Keep it, narrow it or move on.

A name people remember. A clear promise. Enough design to look credible.

Your agent can help explore the options. Don't spend three weeks on a logo while the offer is still imaginary.

Ugly and live beats beautiful and imaginary.

Build the smallest version a real person can use or buy. Test every link. Fix what breaks.

The first 100 impressions won't happen by wishing harder.

Get your first eyes on the offer. The agent can help with distribution, but you still have to show up where buyers are.

Aim for the first £1 before you daydream about £10k.

A sale is information. A "no" is information too. Find out what the market is actually telling you.

Stop treating your agent like a novelty and start giving it a job.

Research, content, sales support, customer care, admin, finance. Delegate repeatable work; keep judgment and accountability.

Scale it. Pivot it. Or kill it.

"Killed by the Club" means you learned without sinking another six months into the wrong thing.